Hero MotoCorp
BUSINESS DEVELOPMENT & MARKET STRATEGY · EV DIVISION
I worked as a Business Development Manager at Hero MotoCorp, focused on the VIDA V1 electric vehicle division, driving market analytics, financial planning, sales strategy, operations, inventory and cross-functional team leadership across regional markets in Andhra Pradesh, India.
ROLE
Business Development Manager
COMPANY
Hero MotoCorp - VIDA V1 EV Division
LEADERSHIP
Oversaw a team of ~30 members
FOCUS
Market Analytics · Financial Planning · Sales Strategy · Inventory & Operations
Context
The Indian EV market was undergoing rapid transformation. Consumer adoption rates, infrastructure development, and competitor activity created a highly dynamic environment. Hero MotoCorp's VIDA V1 required a data-driven approach to identify growth opportunities, forecast demand accurately, and allocate resources efficiently across regional markets.
The Challenge
Growing an EV brand in a rapidly shifting market.
My Role & Approach
My role extended beyond traditional business development into financial analysis, demand forecasting, and strategic recommendations — working closely with leadership to translate market data into action.
Market Analytics
Conducted deep market research and data analysis using Power BI and SQL to identify demand patterns, track regional performance, and surface growth opportunities across multiple networks.
Financial Planning & Forecasting
Built revenue forecasts, volume projections, and profitability models using historical sales data, EV adoption trends, seasonal demand, and competitor pricing. Updated monthly against actuals with variance analysis.
Sales Strategy & Negotiations
Supported channel expansion into high-demand territories, led dealer negotiations, optimized inventory allocation, and drove targeted customer acquisition initiatives across regional markets.
Inventory & Operations
Monitored inventory levels across regional distribution networks, analyzed stock movement and holding costs, and recommended allocation adjustments to reduce inefficiencies and ensure product availability aligned with demand forecasts.
Key Contributions
REVENUE IMPACT
$5M Revenue Growth
Developed the analytical framework and financial projections that helped leadership identify and prioritize market expansion opportunities. Initiatives included expansion into higher-demand territories, improved dealer resource allocation, optimized inventory distribution, and more targeted customer acquisition. Which contributed to over $5M in revenue impact.
COST OPTIMIZATION
$1M+ Cost Savings
Performed budget-versus-actual variance analysis across sales, marketing, distribution, and dealer support functions. Identified inefficiencies in marketing spend, inventory holding costs, and resource allocation — leading to over $1M in budget optimization.
TEAM LEADERSHIP
Led a Team of ~30 Members
Coordinated a cross-functional team of ~30 members including analysts, operations staff, and field associates, responsible for market data collection, performance tracking, dealer monitoring, and on-ground execution. Established clear priorities, assigned responsibilities by strengths, and conducted regular reviews to ensure data quality and timely delivery.
EXECUTIVE PRESENTATIONS
Senior Management Presentations
Consolidated market intelligence, forecast results, and strategic recommendations into executive-level presentations for senior leadership. Communicated findings on regional performance, budget variances, and growth opportunities clearly and confidently.
Tools & Methods
Results & Impact
Revenue Impact
Through market expansion & data-driven strategy
Cost Savings
Via variance analysis & budget optimization
Team Members Led
Across analytics & business development
Working in the VIDA V1 EV division gave me first-hand experience navigating a fast-moving, high-stakes market. Balancing financial rigor with commercial instinct and communicating insights clearly to senior leadership shaped how I approach strategy and analytics today.